International film production · Worldwide partnerships

Built for stories to travel.
Ready for India.

We adapt films, series and other screen formats for Indian audiences and build the international creative, production and market pathway around each story. Our intercultural approach connects local knowledge with worldwide collaboration — from the first script analysis to production, promotion and distribution conversations.

Who we are

An international film company
built for collaboration.

We connect creative communities, producers, institutions and audiences around the world, building each collaboration around its story, team and production territories.

01 / OUR APPROACH

One production, many perspectives

We bring together writers, directors, producers, cast and crews from different cultures. Each collaboration is shaped around the story, its creative team and the countries where it will be made and seen.

02 / OUR ROLE

From first conversation to release

We read each script deeply, identify the right intercultural approach, shape co-production and production plans, coordinate local teams, and prepare the project for audiences, buyers and distributors.

Our distinctive capability

From any story format
to an India-ready project.

We shape feature films, series, reality formats, documentaries, animation, music videos and other screen products for Indian audiences — while building an intercultural production that can travel across markets.

01 / STORY & MARKET

Adapt the story for India

We go deep into the script and format, then propose cultural adaptation, language, characters, locations and a creative team that fit the Indian market and the project’s international identity.

02 / APPROVAL & INCENTIVES

Prepare the India route

We build the production and co-production case for review by India’s Ministry of Information and Broadcasting and coordinate applicable permissions and incentive applications. India Cine Hub’s current framework advertises incentives of up to 40% of qualifying spend. We also map state and regional schemes, including programmes with support of up to 20% where the project qualifies.

03 / CAST & AUDIENCE

Package talent for the market

We build casting strategies around A+ and other market-relevant performers, local talent and international artists. Talent, publicity, creator and influencer plans can start while the project is still taking shape.

04 / PRODUCTION ECONOMICS

Optimize the production budget

Our production network across Indian states and partner territories brings together line producers, fixers, crews, locations and post-production. We design the production footprint to use local expertise efficiently and protect the creative priorities.

05 / FINANCE & SALES

Open market conversations early

We prepare projects for conversations with distributors and OTT platforms, including possible pre-sale discussions during packaging or closer to release. Where appropriate, we can explore participation through funds in BRICS countries and other markets.

06 / INTERCULTURAL COLLABORATION

One production, shared perspective

We bring countries, companies, artists and audiences into a single production design. The result is a project conceived for the Indian market and built to connect with audiences across borders.

UP TO 40%central qualifying spend
UP TO 20%regional schemes
India incentive planning: the central incentive is up to 40% of qualifying spend; regional schemes may offer up to 20% in eligible territories. We assess the schemes and project-specific qualification before building the production and expenditure plan. Central incentive calculator ↗ · State incentive directory ↗
Selected work · Companies and projects

Work made together.

2+1 / Best Friends film poster
Feature film · India × Russia · 2022

2+1 / Best Friends

Ayasat Media provided production services in India for the feature film “2+1 / Best Friends”. India Cine Hub lists “2 Plus 1” as a 2022 Indo-Russian official co-production and names Ayasat Media Private Limited as the Indian production house. The official record currently displays the status “Under Production”.

Production services in IndiaIndo-Russian co-production2022
Production capabilities

Local execution.
International delivery.

Production services, line production, fixers, crews, locations and post-production across Indian states and partner territories in BRICS+ and worldwide.

01

Development & packaging

Story development, scripts, project packaging and co-production planning.

02

Co-production

Partner alignment, production coordination and intercultural collaboration.

03

Line production

Local crews, schedules, budgets, permits and production support in India and through partners in other territories worldwide.

04

Casting & talent

International casting and recruitment of local and international specialists.

05

Locations & art direction

Location research, permissions, sets, decoration and costume coordination.

06

Equipment & production

Equipment coordination and on-the-ground production services.

07

Post-production

Editing, sound, computer graphics, animation and music.

08

Brand integration

Product placement, cross-promotion and merchandising in film projects.

09

Promotion & distribution

Release support, trailers, advertising films, music videos, artist and creator campaigns, and connections to distributors, OTT platforms and markets.

Filmography and pipeline

Projects across borders
and formats.

Feature films, series, reality and new-format projects at different stages of development and production.

Select a project card to open its dedicated presentation page. Add a page link in the project data to enable direct navigation.

Worldwide collaboration

Local knowledge.
International reach.

We build project teams with filmmakers, production companies, creative businesses and institutions across countries. The links below reflect part of our India-facing network.

Ayasat Media in India’s line producer directory

India Cine Hub lists Ayasat Media Pvt Ltd third among 21 line producers shown as having completed two or more international productions in India since 2016. The directory notes that its entries are informational and do not constitute an endorsement.

View India Cine Hub directory ↗
Let’s make something together

Start a
conversation.

For co-productions, project development, production services and international partnerships, contact our team.

Collaborative ecosystem

Specialist partners.
One project pathway.

ICG brings these specialist capabilities into one international production pathway: casting and talent, financing infrastructure, Media IP development and production coordination.

Casting & talent infrastructure

Talent for international productions

CastingCraft adds a digital casting workflow to the ICG project pathway: artist search, audition materials, agent communication and shortlists. Its website lists 130,000+ artist profiles and 5+ million photo and video auditions, with expansion toward India.

130,000+artist profiles
5M+audition materials
Visit CastingCraft ↗
Investment platform

Capital tools for creative projects

Copyright Invest connects investors and creative businesses across cinema, theatre, music, sport and digital projects. The platform states that it is included in the Bank of Russia’s register of investment-platform operators. Within the ICG ecosystem, it adds a route for eligible projects to seek financing through the platform.

Visit Copyright Invest ↗
Projects & resident companies

One ecosystem for screen projects

FUNDMOVIE is the ICG ecosystem for media IP projects, resident companies and investment proposals. It brings the project pipeline together with production, creative and financing capabilities, from film and series to other screen formats.

Visit FUNDMOVIE ↗